Good old flashy Dubai might be one of the world's largest consumers of gold-covered cars, but apparently they think they're too cool for school to use a seatbelt. Thanks to Luxist, we hear that drivers in the United Arab Emirates are so loathe to use seatbelts, that the country is lauching its own aggressive seatbelt safety campaign a la the US and France. WIth only 11% of Emiratis deigning to strap themselves in, auto accidents in Dubai and Abu Dhabi especially are oftentimes more serious than what should be. As a result, the seatbelt safety campaign wants to appeal to residents' love of luxury and fashion by painting the seatbelt as a statement, as well as safety, item.
How will they do this, you ask? Well, by printing seatbelts with logos of luxury brands, or your favorite team, or the Emirati flag. We imagine a taxi cab picking us up from Dubai's airport, and we climb into a back seat to buckle up with Armani belts. Luxist points out that luxury brands aren't exactly liberal with the use of their intellectual property and might poo-poo use of logos, but we bet that soon you'll able to buy seatbelts in Dubai slathered with the (unofficial) Louis Vuitton Damier pattern nonetheless. by JetSetCD - Jaunted
[Photo: uncle boatshoes]
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