Tuesday, August 11, 2009

French champ, Brazilian models and NYC beats


The Place:
Pink Elephant

The Scene:
Located in a swanky corner of Dacon Tower in Sao Paulo’s Jardins, New York’s Pink Elephant lands a Sao Paulo outpost for late night debauchery and celebrity revelry. With outposts of Crobar and Pacha, Sao Paulo lands one of its first international VIP-style nightclubs looking to bolster its velvet rope demographic with a stylish late-night dance lounge for Brazil’s tabloid-set. While some had serenaded of Pink Elephant’s demise in NYC, the club is gaining a second life as a resort mega-club with outposts in the Hamptons, Sao Paulo and coming soon to Monte Carlo and Punta del Este.

Pink Elephant SP steps-out in red carpet style with a topiary-lined entrance abuzz in flashbulbs and I-Phone snapshots of arriving guests. The interior club takes glamour to the max with a central lounge area of circular pink-tufted banquettes with solitaire-shaped cocktail tables overcrowded with crystal stemware and buckets of bubbly. Walls are framed by exposed brick walls, plush pink drapery and wood-paneled bar area overcrowded with those unwilling to pay-up for bottle service. Between DJ sets of hip-hop and Latin pop, guests make their way to the bathrooms that are mini-salons with make-up and hair crew spritz and teasing with Dior beauty products.

JetSet Tips:
Pink Elephant begins its world club domination with stylish VIP club in Sao Paulo’s Jardins.

Last Word:
It’s all about being beautiful and filthy rich, if you’re neither of the two simply queue-up in line and wait your turn up to 45-minutes to get through the door. Remember, the Brazilians like to catwalk even in their nightclubs so dress to impress without being too dressy. Via: Anne Vine - JetSetReport.com


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