The West Hollywood drag of LA's Sunset Strip is synonymous with a frenzied rock 'n' roll lifestyle. This is the stretch of bright lights that The Viper Room and Roxy Theater call home, and where on any given night, well-heeled groupie types (or "Band Aids," as the Always Famous euphemism goes) can be seen wandering in droves toward the latest insider after party. We'll reserve judgment about the outfit choices we've observed.
The recently reinvented Andaz West Hollywood has long been a part of this local, life-on-the-edge culture, playing host to guests who have an appreciation of the Strip's late night hustle and hard cocktails. For this year's Sunset Strip Music Festival, which will be held from September 10-12, The Andaz has been named the host hotel and is offering discounted rates of up to 20% accommodations from Thursday, September 10th through Sunday, September 13th to mark the high gloss occasion.
If you're planning on hitting up the event, it's probably a smarter—not to mention safer—bet to stay near the wild revelry of the SSMF. If you've ever dared a bar crawl along the Strip, you'll know that things naturally tend to get a little out of hand. Plus, when the inevitably deafening sounds of Korn have you screaming "Gimmie Shelter," then ducking into the Andaz could be a temporary retreat. Our suggestion: the rooftop Sundeck. But if you're looking to keep the buzz going through the next morning, you can order a complimentary Bloody Mary or Mimosa with Sunday Brunch. Old habits die hard, it seems. For reservations, call 323.785.6090 or visit http://www.andaz.com/. by Heidi Atwal - HotelChatter
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