Caribbean Airlines Hires Hotties To Build Their Brand

When we think of heading down to the islands of the Caribbean, we usually look for cheap airfare on a low cost carrier or one of the country’s big boy airlines. For whatever reason, Caribbean Airlines never seems to be an option, nor do we even give the airline a second thought. Maybe that’s why the marketing gurus at the airline got together to give their company a fighting chance against all the competition.

The airline launched a contest to find 30 people to show off the spirit of the airline, the islands, and all things paradise. Apparently, they want you to feel on vacation as soon as you step aboard the plane—doubtful. These new brand ambassadors are made up of 20 good looking ladies and 10 handsome fellas, and will be out and about promoting the company that signs their paychecks. The Faces of Caribbean Airlines will make their first debut at Miami Carnival on October 10—probably in skimpy clothing.

We’re not totally sure if this will really get people aboard their airline, but anything to build brand awareness is probably a good thing. It’s not clear how much the new team members are getting paid, but it’s certainly not the best job in the world. For now we’ll keep our eyes out on the new cheer squad, and if you want to check them out online, there’s plenty of pictures to ogle over on their website. by kjb - Jaunted

Related Links: Caribbean 411, Vacation Packages, Hot Caribbean Cruises